How to Be a Superhero for your Customers
If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need […]
Small Business
How to Identify the Right Audience for Your Company’s Video
By defining your buyer persona and knowing where to find them it’ll be much easier to deliver your message effectively. With that specific information you’ll be able to make smarter decisions and approach your customer with the right message on the right channel.
How to Market Your Business through a global Pandemic
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
What are the Critical Components needed to create a successful Testimonial Video
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
How to Create Authentic Video Content
Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.
How B2B video marketing strategies are evolving in your industry
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
How to Use Video Marketing To Build Your Brand
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
Marketers say video is responsible for landing them a new customer
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Here are the Biggest Mistakes to look out for in Video Marketing
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward.
Video testimonials vs written, how you’re leaving golden marketing content on the floor
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s