By defining your buyer persona and knowing where to find them it’ll be much easier to deliver your message effectively. With that specific information you’ll be able to make smarter decisions and approach your customer with the right message on the right channel.
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
For small businesses, video opens the doors to opportunities to both educate and entertain your customers.
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward.
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s