How to create a video that’s worth watching
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared […]
Before getting out the cameras and writing the scripts, you have a few questions to address. What are some shared […]
Video marketing is undeniably one of the most tapped marketing strategies today. But you need to do more than just to create a great video to maximize its full potential.
Video for sales works because it communicates the authenticity of your brand. If you’re not using video for sales, you’re falling behind your competition.
When you can show your target audience that you “feel their pain,” and then offer them a solution for it, you will have the chance to make a sale!
During a time of crisis, when you communicate with customers is as important as what you communicate.
Every video you produce should have an aim. Before you ever press the record button, plan out what you’re going to do and what purpose it’s going to serve for your business. It only takes a minute to sit down and think about this, but it can make all the difference for your company’s long-term success using video content marketing.
If you’re thinking about developing a brief marketing video to promote your product, you have to focus on writing a highly persuasive and compelling script. It’s a must to get the results you’re pursuing!
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
Shooting and editing an online video for your business is only the first step toward having a successful marketing video.
If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need