Marketing

Corporate Video, Featured, Marketing, Small Business, Video, Video Marketing, Video Production

How to create a S.M.A.R.T Video Marketing Goal?

Every video you produce should have an aim. Before you ever press the record button, plan out what you’re going to do and what purpose it’s going to serve for your business. It only takes a minute to sit down and think about this, but it can make all the difference for your company’s long-term success using video content marketing.

Corporate Video, Entrepreneur, Featured, Marketing, Small Business, Video, Video Marketing, Video Production, Video Testimonial

How to Create Powerful Customer Testimonials Using Video

Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. 

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