Category: Content Creation Tips
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Marketing Directors, Why Aren’t You Creating Thought Leadership Videos of Your Company’s Leadership?
As a marketing director, you know the powerful role that thought leadership plays in brand positioning. Your team works tirelessly to build campaigns that resonate, promote, and inspire. But here’s a question that can shift the entire perception of your brand: Why aren’t you capturing the expertise, values, and vision of your company’s leadership on…
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DIY: Do It Yourself Vs Do It For Me
DIY! If you’re going to use video as part of your business’s website and online marketing (I highly recommend that you do), you may ask yourself whether you should do it yourself, or hire someone to do the video work for you. The answer depends on what type of video you plan to shoot. Helpful…