Category: Marketing
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Mastering Corporate Video Storytelling
Video has become one of the most powerful tools for engaging audiences and communicating a brand’s message. However, not all videos are created equal. The most successful corporate videos don’t just inform—they tell a story. Storytelling is what sets apart an average corporate video from one that captivates, inspires, and ultimately drives action. But how…
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How Corporate Video Testimonials Build Trust, Accelerate Sales, and Strengthen Employer Branding
In today’s highly competitive B2B landscape, credibility is everything. Whether you’re engaging potential clients, attracting top-tier talent, or reinforcing strategic partnerships, your organization’s reputation plays a critical role in decision-making. Yet, many mid-sized corporations—especially in healthcare, finance, manufacturing, and tech—struggle to showcase their success stories in a way that resonates with decision-makers. The solution? Corporate…
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Video Production Spending: Which Mid-Market Industries Are Seeing the Fastest Growth
Video production spending has emerged as a cornerstone for business communication and marketing. Companies across various industries are leveraging the power of video to connect with audiences, streamline operations, and foster brand growth. While video production spending is expanding across all sectors, certain mid-market industries are leading the charge with significant growth in spending. Let’s…
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Best Video Marketing Trends for 2025
As a marketing director, you’re always looking for innovative ways to engage your audience, build brand trust, and drive conversions. Video marketing remains one of the most powerful tools to achieve these goals, but the landscape is evolving rapidly. To stay ahead, you need strategies that align with current trends and technological advancements. Here are…
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Successful Mid-Market Companies 8 Most Common Uses of Video Production Services
Mid-Market companies are using video to communicate, engage, and grow. For mid-market companies, video production offers a unique opportunity to amplify marketing efforts, streamline internal operations, and enhance customer relationships. As decision-makers in industries like healthcare, finance, technology, and manufacturing, it’s crucial to recognize how video can transform your business strategies and deliver measurable results.…
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Marketing Directors, Why Aren’t You Creating Thought Leadership Videos of Your Company’s Leadership?
As a marketing director, you know the powerful role that thought leadership plays in brand positioning. Your team works tirelessly to build campaigns that resonate, promote, and inspire. But here’s a question that can shift the entire perception of your brand: Why aren’t you capturing the expertise, values, and vision of your company’s leadership on…
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Create Engaging Digestible Video Content For Success
Digestible video content remains a powerhouse for corporate marketing. However, audience attention spans continue to shrink, and competition for engagement is fiercer than ever. Marketing directors and communication leaders must refine their video strategies to ensure their messages are digestible, impactful, and aligned with evolving consumer preferences. 60% of respondents watch video before reading content…
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Top 3 Corporate Video Marketing Strategy Challenges for Marketing Directors in 2025
Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition.
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How Much Does It Cost To Create A Video Commercial?
In the dynamic and ever-evolving world of marketing and advertising, a compelling video commercial can be a powerful tool to boost your brand’s visibility and capture the attention of potential customers. However, the cost of creating such an advertisement can vary significantly, depending on a wide range of factors.
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Struggling to Justify Video Production Costs To Your Team? Learn How to Measure ROI and Win Company Support!
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{{ brizy_dc_global_blocks position=’top’ }} Your video content has become an integral part of marketing, entertainment, education, and various other fields. Whether you’re a business looking to promote your products or services, a filmmaker aiming to tell a compelling story, or an educator seeking to engage your audience, professional video production can help you achieve your…