Every video you produce should have an aim. Before you ever press the record button, plan out what you’re going to do and what purpose it’s going to serve for your business. It only takes a minute to sit down and think about this, but it can make all the difference for your company’s long-term success using video content marketing.
If you’re thinking about developing a brief marketing video to promote your product, you have to focus on writing a highly persuasive and compelling script. It’s a must to get the results you’re pursuing!
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
Shooting and editing an online video for your business is only the first step toward having a successful marketing video.
If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need
By defining your buyer persona and knowing where to find them it’ll be much easier to deliver your message effectively. With that specific information you’ll be able to make smarter decisions and approach your customer with the right message on the right channel.
Specific industries such as the health and fitness industry can create relevant content to engage customers, such as videos of how to do simple exercises or make healthy meals at home to help them combat virus. Other industries and start off by creating FAQ videos and How To/Instructional Videos.
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some very good benefits.
Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.