Secrets of super successful small business pt.3
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails.
One fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending.
Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
While evergreen content can be published in a variety of ways, such as written blogs, photos, or graphics, video is optimal for evergreen content.
Behind-the-scenes content is showing your followers what’s happening behind the brand they love like the culture, management, staff, and everyday workings of the business. It’s about showing the process, and not the product.
Top-of-funnel video content is going to be the quickest and easiest to create because it complements the very first stage of the buyer’s journey, the awareness stage.
Every business owner must assess whether they have the capacity, time, and energy to do video themselves and do it well. And if not, they should start to consider hiring a professional video production company.
Unlike a static written testimonial, your audience are able to see how your real customer interacts with your brand in real life with video.
When people wonder what the biggest benefit of video marketing is for businesses, a key point should always be that
When people arrive at a product page on your website, they’re probably thinking seriously about committing to that product. You’ve got their attention, and now you need to hold onto it.