Category: Content Strategy
-
Mastering Corporate Video Storytelling
Video has become one of the most powerful tools for engaging audiences and communicating a brand’s message. However, not all videos are created equal. The most successful corporate videos don’t just inform—they tell a story. Storytelling is what sets apart an average corporate video from one that captivates, inspires, and ultimately drives action. But how…
-
Best Video Marketing Trends for 2025
As a marketing director, you’re always looking for innovative ways to engage your audience, build brand trust, and drive conversions. Video marketing remains one of the most powerful tools to achieve these goals, but the landscape is evolving rapidly. To stay ahead, you need strategies that align with current trends and technological advancements. Here are…
-
Your Call To Action, Is Your Best Plan Of Action
Directing your viewers to a clear next step is the key to strategic marketing. Paramount Business Advisors from Trenton Carson Productions, LLC on Vimeo. Call to Action (CTA) A call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more”…
-
Building ‘Know, Like, Trust’ in 2025: Strategies for Authentic Connections
Brad Wolff Testimonial from Trenton Carson Productions, LLC on Vimeo. The “Know, Like, Trust” (KLT) principle remains a cornerstone of effective marketing, but the strategies to achieve it have evolved significantly. With information overload, building authentic connections with your audience is more critical than ever. In 2025, companies must adapt to new trends in digital…
-
I’ve shot my video… now what?! Your strategy for video
Optimize Your Video Strategy for Maximum Visibility Before sharing your video, make sure it’s optimized for search and discoverability. Proper optimization increases your chances of appearing in search results and recommendations. ✅ Title & Description – Use a compelling, keyword-rich title and an informative description with relevant search terms.✅ Timestamps & Captions – Adding timestamps…