Category: Communications
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How Corporate Video Testimonials Build Trust, Accelerate Sales, and Strengthen Employer Branding
In today’s highly competitive B2B landscape, credibility is everything. Whether you’re engaging potential clients, attracting top-tier talent, or reinforcing strategic partnerships, your organization’s reputation plays a critical role in decision-making. Yet, many mid-sized corporations—especially in healthcare, finance, manufacturing, and tech—struggle to showcase their success stories in a way that resonates with decision-makers. The solution? Corporate…
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Communication Leaders, Why Isn’t Your Expertise on Display Through Thought Leadership Videos?
As communication leaders, you are the internal and external voice of your organization. Your insights shape narratives, steer company culture, and build brand reputation from the inside out. Yet, in so many industries—especially healthcare, tech, finance, and manufacturing—communication roles remain a hidden powerhouse, their thought leadership potential often overshadowed by the more forward-facing marketing team.…
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Are Your Internal Communications Failing to Unite Your Team?
Remote work and flexible arrangements are becoming the norm, effective internal communication is essential for maintaining a cohesive workplace culture. Video has emerged as a powerful tool for fostering engagement, building connections, and driving organizational goals. At TC Productions, we understand the unique challenges and opportunities faced by companies in healthcare, finance, manufacturing, and tech.…
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One of the most effective things you won’t do…Follow Up
First off, very few of the larger companies have the resources to consistently respond in such a manner, that’s your advantage! Why Follow Up Matters More Than Ever Follow up isn’t just about persistence; it’s about staying top of mind, building trust, and demonstrating reliability. Research shows that: Whether you’re nurturing a lead, securing…
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The Major Impact of a Simple CEO Interview Video With Your Company
As part of a marketing and advertising team, we know how prevalent messages are coming from interviews with popular CEOs. We are also aware of the impact these visionaries can leave on a large audience. CEOs are taking to video to talk about their latest ideas and technologies while providing an outlook for their brand.