We all know the importance of consistency in branding. Your voice should reflect in every aspect of your social media content—from your posts and responses, to linked articles. That’s how you show your audience who you are and what you value.

That’s not all, though. There’s a whole world of other content you can use to connect with your audience and communicate your personality. Introducing, behind-the-scenes content.

What is behind-the-scenes content?

It’s content that you don’t polish (too much, at least). Behind-the-scenes content is showing your followers what’s happening behind the brand they love like the culture, management, staff, and everyday workings of the business. It’s about showing the process, and not the product. It’s important to include behind-the-scenes content in your social posts because it gives you a chance to connect with your community on a personal level. It makes you relatable, approachable, and more human.

Need more reasons to share behind-the-scenes content?

To showcase the process and efforts involved in your success – it makes people appreciate you more. Share your values and what matters to you – it attracts people with similar principles. Involve your community in your process – it gives people a sense of belonging so and they’ll develop a higher loyalty towards you and your business. Assure your audience that they’re dealing with more than a bot – it humanizes your brand and builds reliability.

Help your customers understand your business better – it’s an authentic way of inviting them to see your work. Remember, the purpose of BTS content is to show a glimpse of your process. It’s not a step-by-step guide to your everyday life. That’s just boring. A good way to go about sharing BTS content is to define a goal for each piece.

Still have a few questions about adding video to your marketing strategy?

Schedule a Discovery Session to see how our talents can match your vision.