As video marketing plays a bigger role in B2B content marketing strategies, the whole playing field is likely to keep shifting. Not only are there more possibilities with video marketing innovations, video itself has become a more possible channel. Smart B2B marketers aren’t using this evolution in the game to create more videos – they’re using it to create better strategies.

LinkedIn Has Finally Caught Up with Video Marketing

YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.

Using native videos will boost your brand’s presence on the platform – LinkedIn give videos uploaded directly onto the site more weight. It’s also a useful way to attract customers to your company’s other content.

Because of the professional context, LinkedIn videos are also more practical for live-streaming conferences and other marketing events, as well as explainer videos. You can easily make your business’s LinkedIn page a hub for your informational video content, boosting your brand’s reputation as an industry thought leader.

Still have a few questions about adding video to your marketing strategy?

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