How to Create Authentic Video Content
Good video content is planned and not treated as an afterthought. Consider where, when and how your video will be used, as well as what the purpose of the video is.
How B2B video marketing strategies are evolving in your industry
YouTube is the video platform and Instagram stories are loved by millions of the site’s users, but your B2B customers aren’t likely browsing on these social platforms – at least not during their 9 to 5 while they are in business mode and potentially tuned into your business services.
How to Use Video Marketing To Build Your Brand
Video branding is the practice of distributing your brand message in a recognizable, distinct way through video to promote brand awareness and recognition.
Why Small Businesses Can’t succeed without Video Marketing
For small businesses, video opens the doors to opportunities to both educate and entertain your customers.
Marketers say video is responsible for landing them a new customer
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and businesses have to take a video-first approach when they are looking to reach their audience on social media.
Here are the Biggest Mistakes to look out for in Video Marketing
Biggest Mistakes to look out for in Video Marketing At first glance, video marketing can seem very easy and straightforward.
Video testimonials vs written, how you’re leaving golden marketing content on the floor
Written Testimonials vs Video Testimonials We’ve all seen written testimonials on websites and marketing pieces – and they’re good, but in today’s
3 Secrets of Super Successful Small Business Video Marketing
“I want to make a video that will go viral!” Going viral should never be the objective of your video
Why you need a video strategy before you need an actual video
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become
Comparing Your Video Options And How They Affect Pricing
For a small business, you have 3 options when producing video:
1. Self/Employee Intern
2. Solo Videographer
3. Video Production Company