Photo by Freepik Tracking Customer Data KPIs can significantly enhance the success of your business strategies. In today’s data-driven business landscape, real-time customer insights are invaluable for shaping strategic decisions. However, the key to unlocking the potential of this data lies in defining and tracking the right key performance indicators (KPIs). These KPIs help businesses...
Avoiding Unrealistic Video Expectations in Marketing
According to Wyzowl’s 2023 Video Marketing Statistics, 91% of businesses use video as a marketing tool. This is up from 61% in 2016. These numbers show a clear trend: companies are embracing video as a key element of their marketing strategy. However, the importance of video comes with its own set of challenges. Many marketers...
The Delicate Dance: Managing Brand and Demand
Ever feel like you’re spinning plates? As a business owner, and marketer, you’ve likely been there—trying to keep your brand’s message consistent while also keeping up with the growing demand for your services. It’s a balancing act, and trust me, I’ve been in your shoes. So, let’s have a chat about how to manage this...
Why Are Marketing Departments Getting Smaller?
Have you noticed that some companies are shrinking or even getting rid of their marketing teams? This is happening a lot, especially in small and medium-sized businesses. As a corporate video producer, our main clientele and connection to these companies, is through the marketing department. More and more, I have seen marketing personnel reassigned, let...