Video marketing is predominantly the best and most effective advertising and branding tool to create higher engagement with the target audience. According to a report by Statista, the size of the real estate market is expected to reach 14.6 billion USD by 2030. This also means cutthroat competition and adopting effective digital marketing strategies to stay ahead of the curve. Video marketing is one of the best ways to increase targeted sales, connect with the consumer, and relay information in an engaging, informative manner. With people preferring to watch videos over written content, video ads are beneficial for building real estate brand credibility.

1. Informative and Educational Videos 

One of the best ways to grab the audience’s attention is by creating SEO-optimized informative and educational real estate videos. Homebuyers, especially first-time buyers, are naïve and unaware of a lot of things. A commercial and professional real estate company creating educational videos that explain mortgage information, how to buy the first home, things to look for in a property, information about the neighborhood, etc., would prove to be extremely helpful for the audience. The real estate video ideas may revolve around the following themes:

• How-to videos and knowledge transfer videos that help buyers or sellers make an informed choice.
• Sharing information about the mortgage, home loans, and financial support for first-time buyers.
• Answering questions put up by the audience and addressing their confusion.
• Videos on market updates and information on the real estate industry.
• Tips and tracks on house selection, budgeting, documentation, etc.

2. Video listing and virtual tours

Most people look for online recommendations and search for a property online before visiting in person. Video listing and providing a virtual tour of a property or a house is an effective real estate video marketing strategy. In 2020, it was found that nearly 63% of homebuyers made an offer on a home after seeing virtual tours. The video listing gives a better visual for the home and has proved to be the backbone for real estate agents in marketing, leading to higher lead conversion. However, it should be ensured that the video listing is no longer than 60 seconds and can give a glimpse of the property, features, rooms, and the neighbourhood. It is easy to create the listing videos by walking through the property, providing a voice-over, and editing the snippets together.

3. Client Testimonial Videos 

The best way to build trust and credibility in a real estate company is through the reviews and testimonials provided by the clients. Before purchasing and sealing the deal, most people look for client testimonials and reviews. The client testimonials are the best way to create social proof and build rapport and trust with prospective clients. Request happy and satisfied clients to shoot a video and share their experience. Real estate video marketing is best done through word of mouth and testimonial videos, which helps get more leads, build the brand reputation, and create better conversions.

4. Video on the Neighborhood 

Many people purchase homes paying special attention to the neighborhood and the surrounding area. Creating a video on the neighborhood helps people get a virtual tour of the surroundings and make an informed decision. The neighborhood guide gives the prospective client an insight into the area, surrounding areas, and various places around the property. It is easy and convenient to create the video by walking around the neighborhood and giving the buyers glimpses of all the hotspots around the locality. A detailed neighborhood video includes a range of things, including restaurants, nightlife, schools, recreational activities, shopping complex, and safety. These videos bring prospective audiences interested in buying a home in a specific locality.

5. Live-Streams and Webinars

Most of the social media platforms offer live video streaming options and hence it is one of the easiest ways to connect with the live audience. Live-streaming is an effective real estate video that focuses on authenticity and one-on-one connection with the audience. Social media platforms like Facebook, Instagram, and YouTube offer a live video option to answer the questions of prospective buyers and sellers in real-time.

• It gives realtors a chance to interact and answer questions in real-time.
• Live-streaming a house or a walkthrough around the property helps in higher organic views.
• Organising a live webinar to address the audience is also a good way. Hosting free webinars and inviting a panel of speakers can make it interesting and interactive.

6. Social Media Videos and Paid Video Ads 

Social media has billions of users worldwide, and not leveraging the power of social media will take you a step back. Be dedicated and consistent in posting short-form video content for social media to maintain the necessary engagement. Short-form video is supported by social media algorithms and helps increase visibility and views. For social media platforms like Instagram and Facebook, create short videos that give a glimpse of the property. However, YouTube is best when it comes to creating long-form videos.

Another effective real estate video advertising strategy is through paid video ads. Create video ads and promote them on social media or in-streaming services for a targeted audience. It is the cheapest form of paid promotion that reaches the right audience and gets more visibility. Place the paid video ads on social media, search engines, and internet streaming videos to reach a wider audience.

7. Interview Videos 

Everyone wants to know and learn from industry experts. While growing a brand and building a reputation for the real estate company, networking is crucial. An effective way to build a reputation and help prospective clients stay updated on the real estate market is by inviting industry experts for an interview video. It is a great way to send the message across and share information with the help of experts. Inviting prominent people from the real estate domain for an interview and discussing to maintain the relevant engagement can be advantageous. This brings a positive two-way conversion that is helpful for the clients and also real estate enthusiasts. 

Conclusion 

Video marketing is an essential tool to drive a targeted audience towards the brand. All industries are transitioning and moving towards video marketing and the real estate industry. The high-end competition and growth of real estate has made it essential to use strategic online marketing campaigns to stay relevant and build a strong client base. The range of easy-to-use and beginner-friendly video makers has made it convenient to create videos for real estate to increase visibility, generate leads, and facilitate conversion. Implementing the above ideas will help create high-value videos for real estate for the target audience.