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Imagine you’re at a dinner party. You meet someone new, exchange pleasantries, and after just a few minutes of conversation, they ask if you’d like to invest in their business. You’d probably laugh it off, right? Trust doesn’t happen instantly—it’s earned over time, through meaningful interactions and consistent presence.
The same is true in business. Before clients trust your company, they need to see you, hear you, and understand you. That’s where Google’s 7-11-4 rule comes in. It reveals a critical truth about decision-making in the digital age: it takes 7 hours of engagement, 11 touch points, and 4 distinct channels to turn a prospect into a client.
At TC Productions, this isn’t just a rule—it’s the foundation of how we help companies build connections that last. Here’s how we approach it, with actionable strategies tailored for decision-makers in healthcare, tech, finance, and manufacturing industries.
The 7-Hour Question: Do They Trust You Yet?
Picture this: an HR director at a mid-sized healthcare company is tasked with revamping their employee onboarding process. She’s seen dozens of video production companies in her research but hesitates to commit. Why? She hasn’t spent enough time with any of them to feel confident.
Now imagine she stumbles upon your brand through a thoughtful LinkedIn post—a short video explaining how onboarding videos improve employee retention. She watches another on your website, a testimonial from a fellow healthcare leader. Weeks later, she joins a webinar you hosted, learning actionable strategies for creating engaging training videos.
Without realizing it, she’s spent 7 hours engaging with your brand. Every moment added a layer of trust, a reason to believe that you understand her needs better than anyone else.
At TC Productions, we design videos to fill those 7 hours with meaning. Each piece—whether a corporate explainer, recruitment film, or marketing campaign video—is crafted to answer the audience’s most pressing questions and align with their goals.
The 11 Touch points: Becoming Unforgettable
Trust alone isn’t enough. To make a lasting impression, you need repetition—consistent interactions that reinforce your value.
Think back to our HR director. After that LinkedIn video, she gets an email featuring a case study of another healthcare company you worked with. A week later, she sees a clip from the same case study on her Instagram feed. Then, a coworker forwards her an article you published about onboarding trends in 2025.
These moments build a relationship, even before she picks up the phone. Every touchpoint is intentional, weaving a narrative about who you are and why you’re the right choice.
When we create content, we think beyond individual videos. Our strategy ensures each one works in concert, turning isolated moments into a cohesive brand story.
Practical Video Applications:
- Social Media Engagements: Short, shareable clips that drive likes and comments.
- Email Campaigns: Personalized video messages that enhance connection.
- Website Content: Case studies and explainer videos that address specific client pain points.
- Virtual Events: Interactive webinars that humanize your brand.
The 4-Channel Challenge: Meeting Them Where They Are
Our HR director’s journey didn’t unfold in one place. She found you on LinkedIn, explored your website, read your email, and connected on Instagram. This multi-channel experience is no accident—it’s essential.
Google’s research shows that your audience needs to see you in at least four distinct places to build familiarity. In today’s noisy digital world, being present on multiple platforms isn’t just recommended; it’s required.
At TC Productions, we help corporations identify the channels that matter most to their audience. Whether it’s professional hubs like LinkedIn, direct communication through email, or a well-designed YouTube channel, we ensure your videos don’t just live online—they thrive.
Key Platforms for 7-11-4 Corporate Video Success:
- YouTube: Host a professional channel with diverse video content.
- LinkedIn: Engage decision-makers with thought leadership videos.
- Instagram: Use reels and behind-the-scenes content to humanize your brand.
- Company Website: Maintain a video library for prospective clients to explore at their convenience.
Why the 7-11-4 Rule Matters: A Lesson in Patience and Precision
The 7-11-4 rule isn’t a shortcut—it’s a reminder that trust and connection take time. It’s about patience, precision, and crafting a strategy that prioritizes long-term relationships over quick wins.
For example, our clients in the healthcare sector have seen employee retention rates improve by 20% through consistent onboarding video strategies. Tech companies we’ve worked with have streamlined their recruitment processes, attracting top talent faster with engaging video campaigns.
At TC Productions, this rule aligns perfectly with what we do best: creating high-intent videos that resonate. Videos that aren’t just seen but remembered. Videos that solve the unique challenges of your industry.
Ready to Transform Your 7-11-4 Strategy? Let’s Talk.
Now, imagine the end of our HR director’s story. She’s watched your videos, read your articles, and seen your expertise in action across multiple channels. When it’s time to choose a partner for her onboarding project, there’s no hesitation—she’s already convinced you’re the one.
That’s the power of the 7-11-4 rule. It’s not about selling; it’s about showing up. It’s about telling your story in a way that builds trust, inspires confidence, and drives action.
At TC Productions, we don’t just help you meet these numbers. We help you exceed them, creating video strategies that turn prospects into partners and clients into champions.
Let’s talk about how we can craft your story—and make sure it’s told in all the right places.
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