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Guest Post

Naomi Johnson

Lifebasedbusiness.net

naomi@lifebasedbusiness.net

When small business owners think of freelancers, they may think about writers, bookkeepers, and virtual assistants. While these pros can certainly help small business owners make better use of their time, there are even more creative ways that freelancers can help businesses boost their profits. So, if you own a growing small business, here are some projects you may want to think about hiring freelance pros to help you out with.  

Getting Your Business Off the Ground

Starting a small business requires a lot of hard work, and making sure you’ve handled everything can often leave you feeling more than a little overwhelmed. This is especially true when it comes to the legal aspects of starting a business, as you want to ensure you’ve filed all of the correct paperwork to keep your new venture on the up and up. Fortunately, you can outsource this work to freelancers and companies that specialize in taking care of this type of work. In fact, some companies ensure 100 percent accuracy when it comes to making sure everything gets properly submitted, which takes one less thing off your very busy schedule. 

Streamline Your Marketing Strategies 

Marketing can make or break your small business. So why leave this crucial project up to chance? Instead of trying to figure out the best marketing plan for your business solo, consider hiring a freelance marketing pro. Outsourcing your marketing strategies to a freelance consultant can be an effective way to cut your costs without taking away from your connections with customers. If you hire a marketing consultant, be sure to look for someone who has the specific skills needed for your project. For example, if you need help with video marketing, you will want to work with TC Productions, who can stretch your budget even farther. 

Improve Your Website and SEO 

Having an engaging and user-friendly website can further enhance your marketing efforts and your company’s profits. Having the right domain name, links, content, and design can encourage more people to click past your homepage, and this can lead to more people purchasing your products and services. You can certainly figure out all of these elements on your own, but if you are short on time or unsure where to start, you can also think about hiring a freelancer to help you build your new and improved business site. Plus, a freelance web developer can ensure that your content is optimized for search engines. 

Boost Your Cybersecurity Practices

Did you know that more than 60 percent of small businesses fail completely after a successful cybersecurity attack? This is because recovering from an online attack can be extremely costly for small business while recovering customer trust afterward can be nearly impossible. The number one reason for these devastating breaches is that small business owners do not take the time to put solid online security measures in place or to train their employees around these measures. This may be because figuring out cybersecurity protections can be rather confusing, but you can save yourself the headache by hiring a freelance cybersecurity consultant.

Increase Your Website’s Accessibility 

Ensuring that hackers can’t access your online information and content is important, but you should also make sure that consumers with disabilities can access your website. In addition to opening your business up to even more customers, online accessibility can prevent your small business from being involved in damaging ADA lawsuits. Being sued for a lack of accessibility can cost your business money and time, but it can also be harmful to your reputation. If you’re not sure how to make your small business website and content more accessible, you can hire a consultant to help you out. Then you can connect with even more potential online customers. 

Using freelancers for administrative tasks can definitely save you time and money. If you really want to grow your business, however, you should consider hiring freelance help for other projects. From marketing to accessibility to savings, there are so many wonderful ways that freelance professionals can help your small business succeed. 

Need some more tips and ideas for 2021? Here’s an in-depth, ultimate guide to the trends that will shape the world of web development in 2021.