It’s almost impossible to think of a successful brand that is not making videos as a part of its online marketing strategy. It’s no secret that videos are consumers’ favorite type of content to see from a brand on social media and other online platforms.

What does it mean for your business? If you’re not making videos yet, it’s about time to start. And even if you already are, consider creating even more! Giving your videos a unique branded look and feel will distinguish your brand from the competitors and other content creators.

Here are 3 must do’s to brand your video content;

Add a watermark

A watermark is a logo or any other branded sign that is displayed throughout the whole video. A watermark not only helps to protect your videos from copying but also increases brand awareness and makes your content recognizable at a glance.

Pay attention to visuals

The general style of your visual you use should align with your company‘s style. Staying with a production company often helps in keeping your style consistent. If you‘re going to use stock video and images, make sure to select assets that match your brand‘s aesthetic and content standards. If you‘re filming your own video clips, try to be consistent in terms of the style, lighting, and setting.

Stick with brand colors and fonts

Colors and fonts are an essential part of a brand’s marketing strategy. When you consistently use specific brand colors and fonts in videos, viewers start to associate them with your company. It helps to increase brand awareness through videos and make your content more visually appealing and professional.

Branding your videos is essential for increasing brand awareness, building trust with an audience, and establishing familiarity with your company through video content.

Still have a few questions about adding video to your marketing strategy? Schedule a Discovery Session to see how our talents can match your vision.