Guest blog by Elena Stewart of www.elenastewart.com

Unfortunately for small business owners, many eateries and gyms are unable to reopen following the pandemic shutdown. Whether you’re waiting it out or aiming to reopen and revitalize your business, here are 11 ways you can keep going—and growing.

Adapt to the Digital Era

Whether you have an online or in-person business, adapting to the digital era is a must. Take these steps to ensure your transition to the web is seamless.

• Focus on online marketing to attract new customers.
• Create a sense of connection with professional video content by partnering with TC Productions.
• Adjust your marketing campaigns to address coronavirus concerns.
• Discover other ways to innovate and adapt to COVID-19 times.

Divert Efforts Toward Growing Engagement

Maybe customers aren’t buying right now, but when the pandemic eases up, you need your audience’s loyalty. Diverting your efforts toward audience engagement and growth can help boost sales later.

• Grow a social media following by investing time in your profiles and posts.
• Develop special offers for existing customers post-pandemic.
• Implement coupons and promotions on your company website.
• Encourage consumer loyalty with specialized initiatives.

Source Deals on Equipment

New equipment—digital or otherwise—can help boost your business and make daily operations easier. Here are ways to source the best deals possible.

• Use free or cheap tools for productivity and organization.
• Save money on Lenovo products with online coupon offers.
• Buy furniture and office equipment at a discount via government auction.

Growing your business during the COVID-19 crisis might prove challenging. But these smart strategies can help you adapt to our digital times, grow your audience engagement, and even save money on necessary purchases. With these tips, your small business has a fighting chance at recovering. And, these steps might even help your company grow beyond the confines of the coronavirus.