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10 Creative Questions to Ask in a Video Testimonial
Why Video Testimonials Matter More Than Ever
Authenticity is the currency of trust. In a world saturated with ads and marketing gimmicks, customers are more skeptical than ever. They don’t just want to hear what you say about your business; they want to hear it from people like them—real customers with real experiences.
This is where video testimonials shine. Unlike written reviews, video testimonials put a face to the words, creating a deeper emotional connection. They capture not just what people say, but how they say it—their excitement, relief, and satisfaction.
But here’s the catch: not all testimonials are created equal. If you ask vague, uninspiring questions, you’ll get generic, forgettable responses. That’s why knowing what to ask in a testimonial video is crucial.
After conducting a significant number of interviews over the years, we’ve identified the 10 most powerful questions that can transform a good testimonial into a great one.
1. What Problem Were You Facing Before Using Our Product/Service?
People don’t buy products; they buy solutions. By starting with this question, you tap into the pain points that potential customers might relate to. A compelling answer sets the stage for a story arc—problem, solution, transformation.
For example, instead of a vague response like, “We needed a marketing tool,” a strong answer would be:
“We were struggling to generate leads. Our competitors were outpacing us, and we were wasting hours trying to manage campaigns manually.”
That’s a response that resonates.
2. How Did You Discover Our Product/Service?
This question highlights how your marketing efforts are paying off. Did they find you through a Google search, a social media ad, or a word-of-mouth recommendation?
Not only does this provide valuable insights for your business, but it also reassures potential customers that they’re not alone—others have found and trusted your solution, too.
3. What Made You Choose Us Over Competitors?
Every customer had options before choosing you. Was it your pricing? Your customer service? Your brand story? This question reveals the unique value that made your business stand out.
It also helps potential customers fast-track their decision-making by seeing what factors mattered most to others.
4. What Specific Results Have You Achieved Since Using Our Product/Service?
Numbers don’t lie. This is one of the most persuasive client video testimonial questions because it turns abstract benefits into concrete proof.
Compare these two responses:
🚫 “It helped our team be more efficient.”
✅ “Since using this tool, we’ve cut our project turnaround time by 50%, doubled our engagement rates, and increased revenue by 30%.”
The second response packs a punch because it gives measurable results. Encourage customers to include real data whenever possible.
5. How Has Our Product/Service Changed Your Daily Operations?
A great product isn’t just helpful—it’s life-changing. This question gets customers to describe how your solution has improved their workflow, reduced stress, or made their lives easier.
It transforms your offering from just another tool into an indispensable necessity.
6. Can You Share a Memorable Experience or Success Story?
People love stories. A good anecdote makes a testimonial relatable and engaging.
For instance, instead of saying, “It’s a great product,” a client might share:
“I remember the first time we used it. We closed a deal in half the time, and my team couldn’t believe how smooth the process was. That’s when we knew we had made the right choice.”
Stories create emotional connections that stick with your audience.
7. How Would You Describe Your Experience With Our Customer Service?
No matter how great a product is, customer service can make or break the experience.
If a customer raves about how quickly you responded to their issue or how your team went above and beyond, that’s gold. It reassures potential buyers that they won’t just be left hanging after the sale.
8. Would You Recommend Our Product/Service? Why?
This is the ultimate trust signal. A customer saying, “Yes, I’d recommend it,” is strong. But a customer saying why they’d recommend it is even stronger.
Encourage them to go beyond a simple “yes” and explain what specific benefits they loved most.
9. What Advice Would You Give to Someone Considering Our Product/Service?
This question shifts the perspective from selling to mentoring. Instead of a direct sales pitch, it allows customers to give genuine, helpful advice to others in their shoes.
It creates an instant sense of trust and relatability.
10. Is There Anything Else You’d Like to Add?
Never underestimate this question. It often leads to the most authentic, heartfelt responses. Sometimes, customers bring up things you wouldn’t have thought to ask but are incredibly valuable to hear.
Give them the space to express their final thoughts, and you might be surprised by what they share.
FAQs
1. How do I ask clients for testimonials without feeling pushy?
The best way is to make it easy and natural. You can say:
“We’d love to feature your experience in a short video testimonial! Your story could help others make an informed decision. Would you be open to it?”
2. How long should a video testimonial be?
Keep it between 60-90 seconds. Attention spans are short, and concise testimonials are more impactful.
3. Can I guide my client’s answers?
Yes, but subtly. Instead of scripting, ask open-ended questions that encourage genuine responses. If they struggle, rephrase the question or give examples.
4. What’s the best way to record a testimonial?
A professional setup is great, but authenticity matters more. A well-lit, quiet environment with a high-quality phone camera can work just as well.
5. Can I edit a video testimonial?
Absolutely! Trim out unnecessary parts, add captions, and enhance audio—but never alter the message or make it sound scripted.
Ready to Transform Your Strategy? Let’s Talk
Asking creative questions in a video testimonial is the key to capturing authentic, compelling, and persuasive customer stories.
A well-crafted video testimonial goes beyond a simple review—it becomes a strategic marketing asset that builds trust, credibility, and conversions.
Are you ready to turn satisfied customers into powerful brand advocates? Book a discovery session today and let’s craft video testimonials that resonate, inspire, and drive real business results.
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